Cypher
Cypher is a Zero Calorie, Zero Sugar, Zero Preservatives Sparkling Green Tea. The name Cypher itself is a play on the word Cipher which means Zero. Cypher’s core value lies in it being a drink packed with premium ingredients that target’s a new generation of consumers looking for a healthy alternative to carbonated beverages.
Task
The identity system and product had to give a sense of an end to end fulfilment, right from when he/she picks up the bottle to when they taste it.
For Cypher, we designed a bottle shape that is compact and easy to carry, making it appealing to the target audience and at the same time, gives it a full and wholesome feeling to the person holding the bottle. The packaging ensures clear communication of the Unique Selling Propositions of the brand and highlights all the important factors for the target customer. The logo pattern was inspired by observing green tea fields, the pattern on its own is the simplest form of the way in which green tea plantations are grown. The colours are inspired by the flavours of Apple-Cinnamon, Lemon-Ginger and strawberry-raspberry backdrop colours that are chosen for each variant are a direct representation of the combination of flavours that are present in each variant. The gradient adds to the nature of the blended colours.
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5x Developer Award
2x Best Website
3x Website of the Day
2x Best Website
5x Mobile of the Day
Project Management
— John Stamper
Project & Account Manager
— Stacey Grey
Project & Account Manager
Web Development
— Antony Mondero
Mobile & web developer
Art Direction
— Stephen Miller
Art direction & creative design
— Mark Rickson
Project & Account Manager
Creative Design
— Alex Morton
Creative designer
We’re a team of creatives who are excited about unique ideas and help fin-tech companies to create amazing identity by crafting top-notch UI/UX.